IRFU CANTERBURY

The Brief

To celebrate the launch of the new Irish Rugby Jersey for the upcoming season, we worked along with the Canterbury marketing team, who tasked us with the design,  build and management of a totally new and different digital bespoke VIP Photobooth Experience never seen before in Ireland.​

The Solution

We built a huge 3m x 3.5m booth which housed our ever so popular Selfie Mirror in a fully branded vinyl wrapped surround and custom animations.

 

It also contained a digitally printed step and repeat backdrop, grass floor coupled various props for the guests to hold.

 

The aim of this project was to capture the surprise and excitement of the in-store customers meeting some of the Irish Rugby Players as a complete surprise.  We captured this by mounting hidden cameras in each corner of the booth and also behind the one way glass in the Selfie Mirror.

 

 

The Result

The guest experience was a huge sucess and generated a large footfall of people in the retail store.

 

 

Instaglam believes in providing customers with something physical to take away, so each guest received a photo print-out as a memento of their moment meeting the players. 

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