IRISH TATLER

The Brief

Using their hashtag #HuaweiTatler,

The Irish Tatler wanted to engage with their guests and give them a photo experience they will remember..

Irish Tatler wanted to raise awareness and shares on social media about their Woman of The Year Awards with a "super" cool photo activation to gain traction with more fans and raise awareness of the Awards Show to attract even more Guests to attend.

Instaglam created a 3D build Mamgazine style box, complete with LED lighting to allow Huawei Mobile to shoot each photo using their new P20 mobile phone. 

The Solution

Customers were invited to step inside The Magazine Box, where they were greeted with a warm, and fun experience. The Magazine Box was built in the colour scheme of Huawei's new P20 two-tone phone .

The installation features a gradient  two-tone backdrop,

LED lighting, Transparent glass. Maximising the authentic feeling.

Guests were encouraged to take snaps of their fun-filled festive experience and tag them with #HuaweiTatlet on Twitter or Instagram.

Intstaglam's Hashtag Printer searches insta and twitter for any images tagged with the event hashtag #HuaweiTatlerand automatically prints them with the main sponsors branding on them. Guests received amazing prints in their George outfits as a great keepsake from the event.

The Result

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The guest experience was a huge crowd stopper and generated a large footfall of people throughout the activation period itself.

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The hashtag accumulated over 500 photos throughout the experience creating a massive social media footprint on the night.​